Content design

See the web accessibility guidance that’s relevant to content design.

Note: Digital practitioners often perform a mix of design, development and testing activities. Even if you’re mainly a content designer, be sure to check out the other roles for guidance that’s relevant to the work you actually do.

What is content design?

Content design is about structuring and writing content to get it across to the audience in the best way possible, making information easy to find and simple to understand.

Core skills and knowledge in content design include:

  • writing and editing copy and microcopy
  • translating complex ideas into plain language
  • prototyping using design thinking methodology
  • information architecture
  • user research
  • analytics
  • usability testing
  • basic knowledge of HTML.

Relevant Web Content Types

The following aspects of making different Web Content Types accessible are typically part of the content design role.

Relevant Knowledge Areas

The following web accessibility Knowledge Areas are directly relevant to the content design role.

Fundamental concepts in web accessibility

How disabled people use the web

Accessible UX best practices